Designing Obama.

Politics aside, you have to tip your hat to last year’s Obama presidential campaign for fully realizing the power of design and technology in today’s mindless 24-hour news cycle overload. Both parties had campaign promises, cross country townhall meetings and televised advertisements bashing one thing or another. A major difference in Obama’s campaign was their use of social networking, technology like iPhone applications and most importantly a top notch design effort across all their campaign collateral. From Sender LLC’s ”O” horizon mark to the iconic “HOPE” poster from Shepard Fairey, Obama’s blue and red Gotham-laced design efforts made him a global brand that reached far beyond any political spectrum.

Scott Thomas, the design director of the Obama campaign, has put together a collection of  work entitled “Designing Obama”. The 360 page book collects works from designers all around the world who contribute and comment on this design phenomenon which had never been seen on this scale before.

Check it out at Designing Obama.