Night of the Living Dead.

As a former resident of beautiful Burlington, Vermont, I’ve experienced my share of the Queen City’s major tap-friendly export, the Magic Hat Brewery Company. While the company may be seen at the most “commercial” of Vermont’s endless amount of great breweries, they have always impressed me with their ability to design and market their product in unique ways. Wether using worldwide powerhouse design firm and next door neighbor JDK (responsible for label designs like Magic Hat’s #9, Hocus Pocus, and organic brew Orlio) or outsourcing the package design to local artists, MH’s package and label design bring a unique touch that your average brewery doesn’t consider. That being said, MH has released their new fall mixed-bottle box called “Night of the Living Dead”. The package design has some great skeleton illustration work which carries over into their site at Night of the Living Dead. This also works for promotion of their halloween event The Night of the Living Zoo in Washington DC featuring the always great funk-jazz-r&b group Soulive. Check out the design, the event and of course the beer.